Meetings, Incentives, Conferences and Events. If you come from the world of tourism, we’re sure you know what MICE stands for. Since decades MICE tourism has been an important part of business tourism and its share of the world’s economy is rising every year. To attract quality MICE tourism leads, you must nurture them with your hotel CRM software and need to be well versed on the specifications of the MICE market. We also do recommend you to get updated with the ever-evolving trends of MICE hotel.
In this Blog, you will find some essential tips from AP LBC experts, to attract quality MICE tourists, that helps to boost the revenue of your hotel through events and business programs.
Why MICE tourism is important for your hotel?
Are you planning to expand your services to the market of MICE tourism, here are some facts for you to consider?
- Europe is spending more on MICE tourism. According to American Express, overall MICE spending of Europe is increasing the most, comparing to Central and South America, and it will reach the growth rates of North America.
- According to UNWTO and IPK international, the share of MICE within business travel is estimated to be at 54% in 2014.
- The majority of MICE travellers ‘ expenses are paid by their client, while leisure travellers generally pay for themselves. MICE travellers still have a higher spending capacity, as they haven’t had to spend their budget on the costliest travel items.
Best ways to attract MICE tourists to your hotels
Many hotels simply attract business and MICE travellers with their venue, but often hotels need a much more sophisticated marketing plan to be competitive on the MICE market. Here are some good techniques handpicked by AP LBC MICE hotel experts to make your hotel effective for prospected business and MICE tourists.