How can the Leisure Industry Unlock the Power of Artificial Intelligence (AI)?

Apr 16 / admin@aplbc

Artificial Intelligence (AI) is turning the world around. We read reports every week about how AI could radically change the nature of work, eliminating numerous jobs and creating jobs that don’t yet exist. For many of us, however, AI appears to belong to a distant future rather than to the reality of today.

Artificial Intelligence (AI) is expected to add £ 232 billion to the UK economy by 2030, and one sector is set to benefit from the leisure services it provides. Leisure hotels should be fully aware of AI’s strengths and must know how it can help to smoothen the processes, boost customer experience, and help in better ways to retain customers experience and providing valuable insights at the same time. AI is one of the hot trends of the leisure industry in 2020.

We see hotels increasingly use data and analytics to better understand their customers-who they are, what their tastes are and why they choose to live where they do. When AI is put into use, they make up a formidable pair. This in turn helps to increase a great number of reservations and highly improves customer satisfaction.

AI is already changing the hotel industry and our AP LBC hotel experts are here with some excellent tips on how you can use AI to maximize your hotel business goals.

You have unlimited possibilities if you implement AI properly.

Vast amounts of customer data are already collected and stored by the leisure industry. AI helps them to evaluate it, understand each customer more and develop more personalised experiences in turn. Buying patterns can be evaluated and deals, bespoke services, suggestions and recommendations can be submitted on an individual basis.

The Use of the AI technology in the leisure industry is still in its infancy. There is growing understanding of what it could mean, but a lack of financial investment compared to other industries such as financial services.

Reputation Management

A bad review or any delay in answering a client’s question on social media could have negative consequences for a hotel. Reputations matter in our industry. Everything matters to our clients is what they say, think and feel. Industry leaders are using AI to track social media to respond quickly and to avoid potential issues in public relations. But it’s not all about the negative, because AI-powered tools can also flag favourable comments, helping you to get the most out of positive feedback.

Provide correct data for algorithms

Most organisations are still in the process of collecting data and trying to get that right and for definition, algorithms can learn from the data provided. So, if poor data enters, poor analyses will emerge. The need to address this may sound like a huge challenge-but it’s one worth doing up front to avoid later issues from emerging.

Understand what you want to achieve?

AI has become a buzzword, with businesses involved in advertising but not always knowing how much work needs to be done in the context to realise the benefits entirely. Make sure your investment in the AI meets clear business goals. For leisure standards it is very important to understand your goals before you begin to implement this technique for your hotel.

Digital Concierge and virtual assistants

With the launch of the Apple Siri and Amazon’s Alexa, AI has become a household item. We are used to having information at our disposal without actually having to go and look for it ourselves. So, it comes as no surprise that as part of a superior hotel experience, visitors are looking for that.

Connie, an AI-based concierge at the Hilton Worldwide Hotel, is operated by IBM’s own advanced AI, Watson. An AI-enabled robot and carrying out duties such as a human concierge, Connie will assist hotel guests on their bipedal assistance to arrive at the front desk.

AI chatbots were used on social media platforms, allowing consumers to ask questions and provide almost instant answers, 24 hours a day, 7 days a week. This is invaluable to hotels, as it offers the sort of response times that are almost impossible to maintain with contact between humans. Sam, FCM’S friendly chatbot is a trending example.

Business intelligence for leisure analysis

It’s no secret that leisure and luxury resorts are difficult to manage, they need a management strategy oriented to sales and service that ideally combines service and revenue to avoid losses and generate profits. This is particularly true in an environment in Luxury Resort where the operating costs can be very high.

A good Business Intelligence tool will provide clients with usage and cost analysis to ensure that you make the most of the active hours of your hotel, and will assist you in rostering workers accordingly. Additionally, BI (Business Intelligence) will help you identify the most and least efficient treatments that balance treatment costs with treatment revenue to help you maximize the Spa Treatment Menu.

AP LBC, being a sales solution partner of independent hotels takes technology seriously. We are big believers in applying data-driven insights to strengthen relationships with clients. The core pillars of technology and experience are the chasm which separates us from the rest of our competitors. AP LBC’s software is a multifaceted application that functions as a CRM tool, a customer portal, an agent portal, an outsourcing network for professional services, a contract manager and a virtual assistant.