At APLBC we live and breathe what you do.
As a representation company for independent hotels and serviced apartments, we work with you to plan, manage and execute your sales and marketing, and manage your revenue, to deliver growth whilst making it easier for you to exceed your business objectives.
INCREASE YOUR
Direct Bookings and Sales
A Truly Integrated Global Sales and Marketing Partner
For independent hotels and serviced apartments, time and cost control are constant pressures.
Collaborating with us eases those pressures.
We build a global team of tailored multilingual sales partners, hospitality marketing specialists and revenue management experts who understand your challenges, and deliver bespoke services that save you time and lower your cost of sales.
INCREASE YOUR
Direct Bookings and Sales
The independents we work for choose us because we build brand awareness that creates leads, and make global sales happen.
How? By addressing the specific business needs of each partner hotel to build the right team to deliver the right sales and marketing solution, every step of the way.
Partnership by partnership.

Legendale Hotel
Beijing, China
Helping this Beijing 5-Star hotel increase global sales and enhance it’s brand presence.

Gekko Group
Germany
Increasing global direct MICE bookings by 36% for Roomers design hotels.

The African Regent
Ghana, Africa
How a data-driven Revenue Management Solution helped increase turnover.








