At APLBC we live and breathe what you do.
As a representation company for independent hotels and serviced apartments, we work with you to plan, manage and execute your sales and marketing, and manage your revenue, to deliver growth whilst making it easier for you to exceed your business objectives.

A Truly Integrated Global Sales and Marketing Partner

For independent hotels and serviced apartments, time and cost control are constant pressures.
Collaborating with us eases those pressures.
We build a global team of tailored multilingual sales partners, hospitality marketing specialists and revenue management experts who understand your challenges, and deliver bespoke services that save you time and lower your cost of sales.

Partner with us


Direct Bookings and Sales

The independents we work for choose us because we build brand awareness that creates leads, and make global sales happen.
How? By addressing the specific business needs of each partner hotel to build the right team to deliver the right sales and marketing solution, every step of the way.
Partnership by partnership.

Legendale Hotel

Beijing, China

Helping this Beijing 5-Star hotel increase global sales and enhance it’s brand presence.

View Case Study

Gekko Group


Increasing global direct MICE bookings by 36% for Roomers design hotels.

View Case Study

The African Regent

Ghana, Africa

How a data-driven Revenue Management Solution helped increase turnover.

View Case Study

Join a Community with a Shared Goal:
Driving Direct Sales

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