MICE tourism is one of the economy propellers in the hospitality industry and it is been premeditated by the end of 2019, that the current year is going to be a lucrative one for the MICE (Meetings, Incentives, Conferences and Events) industry. CWT Meetings @ Events gives a vital insight into the technological revolution and the way to engage your attendees this calendar year.
MICE industry provides a lot of opportunities for business hotels to improve their revenue. As the holiday season has come to end, it is the time for all the professionals to come together for their business and the hospitality sector have an increased opportunity to get benefitted by the MICE events. According to the news from 2020 future trends, there is an expectation of 8% growth in the MICE industry, despite all the alleged economic doom.
Here are some of the important trends from AP LBC experts that will be a reckoning force for the hoteliers in the MICE industry this year
Provide authentic experience
The fear of Brexit
Brexit has also played a significant role in the MICE industry and because of its cancellations are on the rise in Europe and the estimated lead times are significantly dropping. Though the value of the British Pound is significantly dropping, London has still retained the most favoured MICE destination for the business people.
Many “secondary cities” such as Birmingham, Liverpool, Manchester and Edinburgh are on the rise due to the cheaper price options. In France, Nice settles in as another option when comes for a meeting destination and so is Amsterdam in the Netherlands as it provides some of the excellent hotels for meetings, as it is seeing a major uplift of US flights.
There are more meeting taking place than the space available, so the event managers must make use of what they have while meeting the ever-increasing demands of the delegates in terms of technology and experience.
Add technology in your arsenal
The coming of 5G is one of the technological trends to watch out in the coming years, so it is time for the MICE hotels to scurry up and add this trend. 5G offers 100 times high-speed compared to the current 4G, which is currently used in most of the hotels.
The addition of 5G also enables lots of live streaming from the spot, which will be much cheaper and faster than ever before. With the installation of 5G, the dependence on the local venue’s WIFI will also significantly drop.
According to the 2020 meetings and future trends, it is predicted that the increased number of online influencers combined with the ultra-speed modern 5G technology, certain event planners will plan an event for 1000 guests rather than 10000, but ensuring that those who are invited can capture or broadcast the event to their audience.
The four hotel groups of Accor, Hilton, IHG and Marriot International have invested US$50million in Groups360, an online platform which is specialised for simple conferences. This enables in simple and seamless room booking experience.
Engage with the content sessions
When an event is planned, the event organisers need to take on more feedback from the delegates. Linear meeting has now become outdated and currently, it is more about mass personalisation. Client choices are gradually increasing when it comes to travel options such as choosing a different airline, extra stay, activities etc.
To create more choices for the business travellers MICE professionals and event organisers need to consider and add some creative options such as poolside morning meetings, fireside chats, sharing business plan during a hike or a country-side walk. These type of small-sized “content sessions” can inspire and engage the business minds.
Based on the team experience of AP LBC, we have listed some of the current trends that will be a reckoning force in 2020. These tips from our AP LBC sales experts will help you in converting leads to your hotel. We hope that these MICE trends will bring new opportunities for independent hotels this year.