Consultancy That Delivers Your Success.

Expert Solutions for Unique Business Situations

We’re immersed in the hospitality industry. We have been since day one. So whilst we know there’s no single answer to delivering success, we have the expertise and knowledge to create the solution that’s right for you.
Each partnership is unique, with distinct challenges and distinct objectives.
Which is why the expert advice we offer is bespoke, leading to tailor made solutions that address your challenges and create a pathway to success.

Sales and marketing challenges for

Independent Hotels

Making your voice heard in a crowded market is a constant challenge for independent hotels and serviced apartments. Understanding the landscape so you realise your true value whist at the same time being competitive is another.

APLBC leads the way in creating, managing and delivering highly individual sales and marketing solutions that overcome these challenges. We help you:

  • Secure greater participation in corporate RFPs
  • Build awareness that drives increased MICE revenue
  • Inadequate consortia business
  • Acquire more consortia business
  • Create a platform that increases your global brand awareness
  • Access the most up to date knowledge on hotel sales and marketing solutions

Having understood your challenge, together with you we meet it head on, providing sales and marketing solutions that help you compete strongly on a global scale. We partner global buyers with your properties to ensure the experience is maximised for all parties.

APLBC, Your Global Sales and Marketing Partner

Time and cost control are constant pressures for independent hotels and serviced apartments. Collaborating with us eases those pressures. We build a global team of tailored multilingual sales partners, hospitality marketing specialists and revenue management experts who understand your challenges, and create bespoke services that deliver compelling marketing campaigns and generate leads for your hotel.

Partner with us

APLBC consulting solutions

Relationship + Experience

For proven results

Greater Global Awareness

For your brand

Incremental Profits

For your hotel

Variety of Consulting Solutions

Tailor made for you

Memorable Experiences

For your guests

Our Relationships

  • Corporate
  • Consortia / TMCs
  • MICE
  • Leisure
  • Strategic Partnerships

Our Experience

  • Drive brand awareness
  • Increase ADR
  • Account penetration
  • Travel Agents distribution
  • Corporate bids

Delivering Results on a Global Scale


Increase in global direct bookings & sales
Jan – May 2019

“There was a Pre-APLBC and a Post-APLBC. It was really painful before you guys came along.”

– Bleddyn Pijpers | Assistant Director of Sales | Legendale Hotel Beijing

View Case Study


Independent hotels work with us because we build brand awareness that creates leads, and make global sales happen. How? By addressing the specific business needs of each partner hotel to build the right team to deliver the right sales and marketing solution, every step of the way. Partnership by partnership.

Join a Community with a Shared Goal:
Driving Direct Sales

Make contact today