Sales Solutions That Really Sell

Powering Your Global Sales

A common desire within the APLBC team to deliver your success creates a compelling proposition and unrivalled value for you, our partner hotels. 

Solving sales challenges for

Independent Hotels

As an independent hotel, competing and winning in a highly competitive market is a constant and demanding challenge. With APLBC, it becomes much easier. Drawing on the deep-rooted knowledge and hands on experience of our bespoke teams, we navigate the right path to deliver the strategy and implementation you need to meet your objectives. Leveraging the power of the collective, we open doors in the vital Corporate, MICE and Leisure channels that otherwise remain closed.
Without the right sales solutions partner, achieving the brand exposure that delivers your occupancy targets will remain a constant challenge.

Helping independent hotels like you with:

  • Greater control over operational cost
  • Overcoming a limited global sales team
  • Increased brand awareness, globally
  • Greater access to direct agent contacts
  • Delivering greater direct bookings against OTAs

Our experience has taught us that success comes from strong partnerships.
So when we work with you, we do so in a truly collaborate way, integrating with your existing sales team to compliment your skill set and put you firmly in control of your challenges.
Alongside our team members, we also provide you with proven solutions to drive your sales growth.

APLBC, Your Global Sales and Marketing Partner

For independent hotels and serviced apartments, time and cost control are constant pressures.
Collaborating with us eases those pressures.
We build a global team of tailored multilingual sales partners, hospitality marketing specialists and revenue management experts who understand your challenges, and deliver bespoke services that save you time and lower your cost of sales.

Partner with us

The APLBC Approach

Relationship + Experience

For proven results

A greater global awareness

For Your Brand

Increased revenue from direct sales

For Your Property

A real-time
sales approach

For your team

A close and personal experience

For you

Our Relationships

  • Corporate / Consortia / TMCs
  • MICE (Meetings & Events)
  • Leisure
  • Entertainment
  • Strategic Partnerships

Our Experience

  • Global Sales
  • Integrated Campaign
  • Revenue Optimisation
  • Distribution
  • Real-Time Reporting

Delivering results on a global scale


Increase in global direct bookings and sales
Jan – May 2019

“There was a Pre-APLBC and a Post-APLBC. It was really painful before you guys came along.”

– Bleddyn Pijpers | Assistant Director of Sales | Legendale Hotel Beijing

View Case Study


Independent Hotels

Independent hotels and serviced apartment groups partner with us as they trust us to increase bookings and drive growth.
They know APLBC are committed to help them build brand awareness and make their global sales happen.

Join a Community with a Shared Goal:
Driving Direct Sales

Make contact today