An Integrated Approach to Bespoke Solutions
We offer you instant access to sophisticated tools that maximize your digital presence and improve your ROI.
We first establish your needs, then tailor the right turnkey solutions for multi-channel strategies that meet your core business objectives:
achieving sales targets and increasing brand exposure.
The process, our team and marketing solutions integrate seamlessly to strengthen your business.
Key marketing challenges for
Independent Hotels
Industry benchmarks dictate that a hotel marketing budget should be 4-5% of its total revenue. But we know, in real terms, a far lower budget is attributed to marketing. And this lower budget impacts growth objectives.
Key constraints impacting most independents:
- Limited digital marketing budget
- Lack of revenue optimisation strategies and hospitality marketing activity
- Considering marketing as an optional cost ,not a necessary investment
- Unwillingness to embrace marketing tools and effective techniques
Our dedicated marketing team work with you to provide solutions that overcome constraints. We help you connect with your target audiences through proven, segmented marketing campaigns, engaging design, compelling messaging and powerful analytics.
APLBC, Your Global Sales and Marketing Partner
For independent hotels and serviced apartments, time and cost control are constant pressures. Collaborating with us eases those pressures. We build a global team of tailored multilingual sales partners, hospitality marketing specialists and revenue management experts who understand your challenges, and deliver bespoke services that save you time and lower your cost of sales.
The APLBC Approach
Relationship + Experience
For proven results
A Greater Global Awareness
For your brand
Increase
Direct Bookings
For your property
Integrated
Campaigns
For your marketing activity
Reduce
OTAs Commission
For your hotel
Our Relationships
- Corporate/ Consortia
- MICE
- Leisure
- Entertainment
- Strategic Partnerships
Our Experience
- Proven digital marketing strategy
- Integrated marketing campaigns
- Search Engine Optimisation (SEO)
- Social media and content marketing
- Real-time analytics
Delivering Results on a Global Scale
+46.9%
Increase in global direct bookings and sales
Jan – May 2019
“There was a Pre-APLBC and a Post-APLBC. It was really painful before you guys came along.”
– Bleddyn Pijpers | Assistant Director of Sales | Legendale Hotel Beijing
TRUSTED GLOBAL PARTNER FOR
Independent Hotels & Serviced Apartments
Independent hotels partner with us as they trust us to increase bookings and drive growth. They know APLBC are committed to help them build brand awareness and make their global sales happen.
