Marketing Solutions For Your Needs

An Integrated Approach to Bespoke Solutions

We offer you instant access to sophisticated tools that maximize your digital presence and improve your ROI.
We first establish your needs, then tailor the right turnkey solutions for multi-channel strategies that meet your core business objectives:
achieving sales targets and increasing brand exposure.
The process, our team and marketing solutions integrate seamlessly to strengthen your business.

Key marketing challenges for

Independent Hotels

Industry benchmarks dictate that a hotel marketing budget should be 4-5% of its total revenue. But we know, in real terms, a far lower budget is attributed to marketing. And this lower budget impacts growth objectives.

Key constraints impacting most independents:

  • Limited digital marketing budget
  • Lack of revenue optimisation strategies and hospitality marketing activity
  • Considering marketing as an optional cost ,not a necessary investment
  • Unwillingness to embrace marketing tools and effective techniques

Our dedicated marketing team work with you to provide solutions that overcome constraints. We help you connect with your target audiences through proven, segmented marketing campaigns, engaging design, compelling messaging and powerful analytics. 

APLBC, Your Global Sales and Marketing Partner

For independent hotels and serviced apartments, time and cost control are constant pressures. Collaborating with us eases those pressures. We build a global team of tailored multilingual sales partners, hospitality marketing specialists and revenue management experts who understand your challenges, and deliver bespoke services that save you time and lower your cost of sales.

Partner with us

The APLBC Approach

Relationship + Experience

For proven results

A Greater Global Awareness

For your brand

Direct Bookings

For your property


For your marketing activity

OTAs Commission

For your hotel

Our Relationships

  • Corporate/ Consortia
  • MICE
  • Leisure
  • Entertainment
  • Strategic Partnerships

Our Experience

  • Proven digital marketing strategy
  • Integrated marketing campaigns
  • Search Engine Optimisation (SEO)
  • Social media and content marketing
  • Real-time analytics

Delivering Results on a Global Scale


Increase in global direct bookings and sales
Jan – May 2019

“There was a Pre-APLBC and a Post-APLBC. It was really painful before you guys came along.”

– Bleddyn Pijpers | Assistant Director of Sales | Legendale Hotel Beijing

View Case Study


Independent Hotels & Serviced Apartments

Independent hotels partner with us as they trust us to increase bookings and drive growth. They know APLBC are committed to help them build brand awareness and make their global sales happen.

Join a Community with a Shared Goal:
Driving Direct Sales

Make contact today