London, UK
September 30, 2020

LaMadrid brings with her over 20 years of experience in HospitalityBusiness, encompassing a background in sales (group and business travel), catering, conference services, marketing, converting and opening hotels. She has worked for large hotel chains, but her passion is representing Independent Boutique & Lifestyle Hotels.

In her role prior to joining AP Luxury Brands Collection, LaMadrid opened Park Terrace Hotel on Bryant Park, a four-star independent boutique hotel in Manhattan New York, as Area Director of Sales & Marketing.

Before moving to the East coast, LaMadrid developed sales in San Francisco for a corporate members’ hotel chain with properties across the US and the UK, as well as various boutique & lifestyle hotels such as Pan Pacific, Kimpton, and CLIFT, formerly a Morgans Hotel.

Having worked in West and East coast markets, it allowed LaMadrid to develop a network of clientele in corporate, entertainment, leisure, and government segments.

Speaking about this new appointment, CEO Linda Bekoe said, “we are extremely excited to have Joeann join the team to help us grow our footprint in the Americas as well as support our existing clients during these unprecedented times. We are also excited since we have recently launched our APLBC gigs which will help hotels that need outsourced sales, revenue and marketing services.”