What We’re All About

Creating Global Awareness for Independent Hotels

Our name “About Partners – Luxury Brands Collection” truly reflects what we believe in. You. For us, the power of the collective creates your strength.

In Search

of Excellence

The words that sparked a lifelong love of hospitality in our CEO
Linda Bekoe
“Linda my girl, you should do a course in hospitality. You must always remember that when people are far from home, they need a good place to eat and, more importantly, to sleep, with all the comforts of home.”

As a child, I was fortunate to experience some unforgettable destinations with my father. A doctor by profession, he’d long since found his success, one that gifted him unrestricted opportunity to explore amazing locations for medical conferences—a success he shared with us, as we’d always have the pleasure of joining him.

The wonder of a new hotel lobby, the excitement of walking into our new ‘home’. These adventures we’re eagerly awaited and ones that have stayed with me to this day, fuelling my passion for hotels and hospitality.


Our Essence

A genuine desire to see independent luxury
hotels flourish and thrive.

Our Promise

To help you navigate the challenges and open the doors in Corporate, MICE and Leisure channels that create new opportunities for growth.

Our Wish

That you benefit from being part of the APLBC community and leverage the power of the collective.


Globetrotting Partners

Our highly-experienced, resourceful and passionate global sales and marketing consultants
are here to support you, your hotel or apartment and your team. Right across the globe they understand the local demands of many different markets. And they pour this knowledge into creating global strategies that work at a local level.
Become a partner and start to benefit.

You’re in

Good Company

Hotels of every size and market already partner with APLBC to benefit from the power of collective strength.
Helping them build brand awareness and make their global sales happen.

Join a Company with a Shared Goal:
Driving Direct Sales

Make contact today!