Corporate travellers make an important market segment for the hoteliers, as they are much prone to globe-trot for their business. This makes them a good source of business and revenue to your hotel.
These types of travellers are the one who travels for business purpose, usually representing their company. These travellers usually don’t look for anything than basic amenities given in a high-end standard. All they need is a tidy impressive looking room and a nice hot breakfast for the morning.
Corporate travellers usually increase your occupancy period and time when it is the off season for leisure travellers. With the global business travel spending expected to reach 1.6 trillion dollars by the end of this year, your hotel will have the great opportunity to capture the attention of the corporate travellers.
Here are the 5 best ways from AP LBC to attract corporate travellers to your hotel in 2020.
Have a clear understanding on the need of the business travellers
Benefits of GDS
- A portal of entry to infinite number of travel agents across the world
- A great way to get access to Fortune 500 companies
- A point of connection to the global network of GDSs
- Easy access to non-traditional booking agents to decide last-minute stays
An excellent online appearance is a show-off factor that attracts some decisive business eyes. An attractive website with well-written content has a very high chance of impressing the corporate guests and tempt them to book a slot in your hotel. In the content part make sure to shout out your amenities and services arouses the curiosity and interest of the corporate guests.
Many corporate travellers and corporate travel management companies look for your hotel website for what is on offer in your hotel. For that you must Add a page on “Business Amenities” on your website, which are targeted to all guests irrespective of the category.
It is also very essential to add certain information about the proximity of the transport links to your place, as it gives a proper information feed to the corporate guests and spikes their interest towards your hotel. Gramercy Park Hotel in New York is one of the hotels which follows a proper information feed for the customers.
Bring out the Bleisure travel!
Create a loyalty programme
Targeting corporate companies and having them in your list, is like having a flourishing gold mine. Any company with a regular business commitment in or near your locality, need constant accommodation for their employees that offers good services. A good PMS (Property Management System) will help in managing the booking and make it easier.
Creating a loyalty programme helps to attract more corporate travellers. A loyalty programme is more about focusing on new guests as well as previous guests. You must bear in mind that certain corporate travellers are prone to travel to your locality, and running a loyalty programme can go a long way, if you want return visits.
On getting in touch with a company, offer a loyalty discount. This strategy will greatly increase the bookings of your hotel rooms. Corporate and business travellers are looking for a loyalty programme that provide them with useful rewards.
For example, you can create reward programmes for your brand that allows them to collect points to earn a free room, luxury amenities and free upgrades during their stay.
Business travellers also find services with multi-level incentives appealing. For example, they can progress to a high level if they spend a certain amount with your particular hotel brand.
They can, however, continue to work towards gaining a more elite status within your hotel, reaping better rewards in turn along the way.
The hotels like Marriott, Hilton Honors and World of Hyatt offers some of the best perks as well as the most attractive redemption options under their loyalty programme.
Corporate travellers are one of the most important sources of revenue and sales lead to hotels. AP LBC sales experts’ advise the hoteliers to adopt these 5 best strategies to attract corporate travellers to your hotels.